girl2

The Photographer

Sofia GenatoI grew up with a camera in hand. Taking hundreds of snapshots of friends and places with a basic point and shoot, then eventually shifting to film with a Canon Rebel in 1999 then onto digital eventually. A self-taught photographer at first, I read a lot of books and met with photographers to get started. I’ve studied under Mark Floro (Food Photography) and Lito Sy (Portrait Photography), Ibarra Deri (Portait and Studio Photography) trained in the USA under the top newborn photographers there. I also take workshops in Philippine Center for Creative Imaging (PCCI) and attended various seminars as much as I can. I also visit hundreds of websites for inspiration, to hone my craft and to keep learning. Coming from a 9-year advertising background and working with top photographers in the country has definitely influenced me as well.

I fell in love with black and white photography while on a trip to Paris in 1997 and seeing Robert Dosineau’s work. Photographing children became a passion of mine quickly after and I started out taking photos of my 5 little brothers, sisters and cousins and then moved on to the children of my friends.

I also enjoy travel photography and had my first solo exhibit at the One Workshop Gallery in Makati entitled INDOCHINE INTROSPECTIVE in January 2007 for my travel photos.  My second solo exhibit “Bubble Genesis”  was in 2009 which was more of an abstract series done underwater.

For me, nothing is more fulfilling than capturing a moment, a wonderful play of light on a subject, an expression or an emotion that speaks volumes at first glance.

I particularly enjoy photographing newborns and children because of their innocence and peace. The fleeting moments of childhood are so precious and it makes my day to capture these with you. I take time in working with your family so your photos show the true spirit of your children, the love between you and the wonder of new beginnings. We want you to have images that you will adore, cherish and proudly display.

I would say that my style of photography is a celebration of life. I like capturing magical moments, the giggles and twinkles in their eyes, the hugs out of the blue and wet kisses…even the shiny tears. I try to combine classic portraiture with artistic and more modern treatments and natural expressions. It is important to let the child’s personality emerge through the photos.

I really love what we do and it is such a blessing to be living this dream.

I’ve also started MommaClicks (a Photography Class series for MOMS), YayaRazzi (a photo seminar for the Super Nanny) and Puparazzi Pet Photography (Professional Pet Photography) this year.